This is a love story between us and everything else.

Close-up of an eye partially obscured by a perfume bottle from Looking for Each Other—highlighting the intimacy, reflection, and transparency behind the brand’s 100% botanical fragrances.

TL;DR: Lean into nature, not against it—be it mother, or your own.

There is a veritable gift in the truth. Beneath the chaos, horrors, and vicissitudes of a changing planet lie its treasures, quiet and unyielding to the spotlight.

For so long, I felt a pull to build a dreamland of my own. But, as we do, I ignored my own intuition, resisting until I no longer could. I had to surrender and set aside my indignancy to step into this new world.

Looking for Each Other (LFEO) is the vessel for that surrender. A space where I can wrap up everything I love and cherish about this world into something tangible, something I can share with you. Each scent is crafted exclusively from botanical essential oils, tinctures, absolutes, and extracts sourced from across this beautiful earth.

Most perfume is created in a laboratory, where natural scents are imitated using synthetic chemicals to produce cheap, scalable products that maximize profit margins. We’ve all experienced the dreaded fragrance headaches in department stores and malls from these chemicals being atomized into the air.

But the truth is, the real essence of fragrance, the kind that comes from the Earth itself, cannot be mimicked. The oils and extracts from true botanicals are not just free from the harshness of synthetics; they invigorate, ground, and reconnect us to nature. They make us feel safe, better than before, and once again a part of something greater.

Maybe greatness isn’t moving mountains; maybe it’s peeling an orange and tasting the fleshy fruit.

David Alexander
Founder

The Looking for Each Other fragrance Blinding Reflection from Tower Windowlit with dramatic red light and dark shadows, evoking emotional depth and directional scent.
Close-up of fresh sliced ginger under soft natural light—its reflective surface and fibrous texture captured in detail. Highlights one of the botanical ingredients in Looking for Each Other’s fragrances, known for its warm, spicy clarity and plant-powered energy.

Our Ingredients (Or: How To Smell Nice Without Inducing Migraines)

Most fragrance brands, including those that call themselves clean, use vague ingredient lists while still relying on lab-made aroma chemicals. They ditch the worst offenders but keep synthetics in the formula, assuming you won’t ask too many questions.

At LFEO, we believe in transparency. You deserve to know exactly what you’re putting on your skin. Every scent is made with essential oils, absolutes, tinctures, and botanical extracts in a base of organic grape alcohol. No synthetics. No shortcuts. Just raw, living fragrance that moves with you.

Learn More

🚫 No Synthetics

🚫 No Phthalates

🚫 No Parabens

🚫 No Cheap Fillers

🚫 No Animal Cruelty

🚫 No Formaldehyde

Extreme close-up of golden botanical liquid inside a Looking for Each Other perfume bottle—showing clarity, light, and purity of ingredients.

Wearing LFEO

LFEO fragrances move with you, they don’t cling artificially like synthetics. Built from botanicals, without lab-made fixatives, they shift and evolve over time, reacting to your warmth and chemistry. They also die, like nature. So apply liberally. And again, if you must.

For best wear:

  • Apply to pulse points (wrists, neck, inside elbows) where heat helps the fragrance bloom.
  • Moisturized skin holds scent longer. You can dab a little unscented oil on before applying.
  • Fabric and hair carry fragrance beautifully. Mist lightly on a scarf or brush through hair for a longer-lasting aura.
  • Reapply as desired. Natural perfume doesn’t overpower, it lives with you.
Two people smiling and laying together outdoors—symbolizing the connection, joy, and intimacy inspired by Looking for Each Other’s fragrances and mission.

2% for the Los Angeles LGBT Center

LFEO is a proudly queer-owned business in Los Angeles. 2% of proceeds from every bottle go directly to the Los Angeles LGBT Center, supporting essential services, advocacy, and community programs.For over 50 years, the Los Angeles LGBT Center has been a vital resource for the LGBTQ+ community, providing free and low-cost healthcare, housing for unhoused LGBTQ+ youth and seniors, legal advocacy, mental health services, and cultural programs.

They are one of the largest organizations of their kind, championing equality, dignity, and safety for LGBTQ+ individuals in Los Angeles and beyond.

Donate to the LA LGBT Center
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    A hand holds a 50ml bottle of Looking for Each Other’s 100% botanical fragrance in the rain, glistening with blue reflections and touched by a red lens flare streaking in from the right—capturing the elemental beauty of scent in motion.